Background

As the world grows increasingly aware of the pressing environmental challenges we face, the need for accessible, reliable sustainability information becomes ever more apparent. That’s where the Sustainable Tracker website comes in – a hub aiming to consolidate news, data, and advocacy efforts in one place. But despite the site’s noble intentions, it had become just another drop in the ocean of sustainability resources, lacking the cohesion and appeal to truly captivate its target audience.

Our team was tasked with breathing new life into the Sustainable Tracker through a complete redesign. Sustainability is a vast, fast-moving field, and the existing landscape was already cluttered with a hundred websites, each vying for users' attention. We didn’t want the Sustainable Tracker to become the hundred-and-first.

Project Planning

Personas

Our first step was to understand our audience. Through surveys and in-depth interviews with key stakeholders, we crafted detailed personas (sustainability enthusiasts, environmentally-conscious consumers, and concerned citizens) all eager to find a one-stop-shop for the latest news, data, and advocacy efforts.

Prototyping

We approached the design process determined to create a platform that would engage our target users. Our vision was to transform the Sustainable Tracker into a polished, visually-appealing hub that seamlessly combined information dissemination with a sense of environmental activism.

Features

An iconic homepage was the best place to start, setting the tone with a clean, modern aesthetic and intuitive navigation. From there, we built out robust features tailored to our personas’ needs – a curated selection of sustainability stories easily filterable by topic, a section highlighting partner organizations, and a dynamic SDG tracking system to keep users informed on global progress.

Even the smallest design touches, like a rotating loading screen, were carefully considered to keep users captivated and coming back. Throughout the process, we remained focused on striking a balance between professionalism and appeal, ensuring the Sustainable Tracker could become the go-to destination for all things green.

Iconic Home Page

Stories with Filters

Featured Partners

Integrated SDG Tracking

Rotating Loading Screen

Final Design

Before

After